Quietly Brilliant
HTC
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Showcasing HTC technology while reinforcing HTC’s brand promise: “Quietly Brilliant”.
context
The campaign highlighted HTC innovations that improved the phone’s user experience and made it more enjoyable, while reinforcing HTC’s brand promise: “Quietly Brilliant”.
collaboration
As part of HTC's “Quietly Brilliant” campaign, SpecialGuest created a series of stories for five different HTC devices, each targeted to a different segment and with a range of different communications.
concept
SpecialGuest created unique stories through a paper-world style that fit with the "Quietly Brilliant" brand. All stories were written, designed, directed, and produced by our team.
![](https://cdn.prod.website-files.com/645b3ea5246d0c72afa123ca/646254f18d2ec2dffa5087ff_HTC%20no%20words.png)
![](https://cdn.prod.website-files.com/645b3ea5246d0c72afa123ca/646254f58d2ec2dffa5091ce_HTC%201.png)
![](https://cdn.prod.website-files.com/645b3ea5246d0c72afa123ca/646254fc02bcea84cfe3e02f_HTC%20revised.png)
![](https://cdn.prod.website-files.com/645b3ea5246d0c72afa123ca/646255038b6089353ef2e7ec_Screen%20Shot%202015-07-21%20at%204.31.16%20PM.png)
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