Quietly Brilliant
HTC
Showcasing HTC technology while reinforcing HTC’s brand promise: “Quietly Brilliant”.
context
The campaign highlighted HTC innovations that improved the phone’s user experience and made it more enjoyable, while reinforcing HTC’s brand promise: “Quietly Brilliant”.
collaboration
As part of HTC's “Quietly Brilliant” campaign, SpecialGuest created a series of stories for five different HTC devices -- each targeted to a different segment and with a range of different communications.
concept
SpecialGuest created unique stories through a paper-world style that fit with the "Quietly Brilliant" brand and all stories were written, designed, directed, and produced by SpecialGuest.
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