Brain Games
NatGeo approached SpecialGuest to concept and create one of our favorite guilty pleasures.
context
The TV show BrainGames is NatGeo’s most watched show, known for its optical illusions and playful cognitive science. But for its third season, the show needed to shake up its style.
collaboration
NatGeo approached SpecialGuest to concept and create one of our favorite guilty pleasures.
concept
We developed a strategy and story that took the illusions to a more emotional place, playing with the viewer’s suspense, drama, and romance sensors. The BrainGames project was nominated at the Emmy's for Outstanding Promotional Announcement.
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