Showcasing real pairs of “best friends,” SpecialGuest developed Real Friends to show that Snap was built for genuine connections and continues to be the social media platform where users can truly be themselves. From double chins to awkward dance moves, the campaign shows it’s the little intimate moments shared between friends that help relationships thrive.
At the beginning of 2020, we continued the Real Friends collaboration by bringing the campaign to the stage of the Snapchat Partner Summit (SPS). Not long after that, we were asked to create Snap’s first ever B2B campaign. Thanks to the creative leadership of Rinee Shah, writing from David Ebert, and directing from Tucker Bliss, the Real Friends campaign lived on in 2020.