Goodfest

Can the tried-and-true musical festival format be reimagined as a live stream festival for social good?

SpecialGuest was a lead creative partner of GOODFest, a live stream music festival with “5 shows. 5 Cities. 5 Causes.”

‍

The festival took place in Brooklyn, New Orleans, Seattle, Oakland and Los Angeles, showcasing 2017 Grammy-nominated artists like Solange Knowles, as well as 2016 emerging artists like Glass Animals and D.R.A.M.

We led all video content surrounding the festival including tech development, the execution of a five-camera switching system for live streamed events, and a system to capture 360 video.

‍

We also concepted, designed, and produced the Pixel Rig that gave attendees the chance to capture and share photos and videos. Thanks to the featured talent and the innovative video approach, GOODFest garnered over 9.5MM live stream/video views with 15MM users on Instagram and Twitter. 3 out of our 5 shows were completely sold out, and all proceeds went to nonprofits: DonorsChoose.org, Equal Justice Initiative, 350 Seattle, Ella Baker Center, Son of a Saint, and the Southern Poverty Law Center.