We concepted and built a traveling installation to explore memory through the senses and the meaning of moments in the digital age.
The Memory Observatory is a physical manifestation of the Kodak app, inviting participants to step inside a memory. Participants selected a meaningful photo from their phone and worked with an experiential guide to reconstruct the memory in detail. The guide then curated a multisensory installation of color, sound, smell, and light based on the participants’ recalled experience.
The installation premiered at SXSW and was experienced by thousands of tech-savvy (and Kodak-skeptical) attendees.
Press pickups by Engadget, Adweek, and over 200 others generated more than 500MM impressions in just a few days, giving Kodak a much-needed brand image boost in a rapidly evolving market.