Awesome Stuff Week

SpecialGuest teamed up with Google Art, Copy, & Code to build an unprecedented program for YouTube, Awesome Stuff Week. The proposition was to turn YouTube into a place for product discovery leading up to holiday shopping.

We leveraged our growing network of creators to partner with top personalities famous for "unboxing" videos. These creators speak genuinely to their audiences, giving the content a non-marketing feeling.

Our holiday content included 35 pieces of video content (shot in 1 day!) that released daily over Black Friday week and Cyber Monday week. Creators were paired with 25 popular, trending, and undiscovered/cool products. Video after video showcased products in compelling and new ways, letting viewers shop right from the videos while they were watching.