Pixel 3a

Google

OUR ROLE

Creative Concept
Production
Post Production
Video

The camera you always wanted.

context

The Google Hardware team tapped SpecialGuest to launch it's latest Pixel device in the spring of 2019.

collaboration

SG creative director, Lake Buckley, took the lead along with SG founder Aaron Duffy to create a fluid story, passing the device from one set of hands to the next.

concept

Sometimes the device was passed manually, but most of the time it was  attached to a robot arm that was carefully choreographed for each scene. The  most important feature was the camera's Night Sight mode which required a 100% accurate and true on-set capture process to prove its abilities. At the  same time, if you were to review the comments below the YouTube video, you'll find that the real fan favorite on this device is the return of the sacred headphone jack. What is dead may never die.This piece aired at Google IO and during the NBA playoffs.

OUR ROLE

Creative Concept
Production
Post Production
Video