Build It Beautiful
Squarespace
Creating a new, highly visual campaign series inluding TV, OOH, and print.
context
Squarespace partnered with SpecialGuest and 1stAveMachine NY to create a new, integrated campaign series called Build it Beautiful.
collaboration
Together we created a highly visual campaign series, including TV, OOH and print. While the small businesses we chose were real, we brought the visualizations of their websites to an almost otherworldly level.
concept
The result was a series of films and print work that focused on three of the key verticals for the platform based on real Squarespace users, showing that there’s really no excuse for a website that isn’t beautiful.
1stAveMachine director Tim Brown applied his premium aesthetic to the project in a way one might expect more from luxury products than website-building technology.
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