Build It Beautiful

Squarespace

OUR ROLE

Creative Concept
Design Systems
Production
Multi-channel and Platform Assets
OOH
Video
Print

Creating a new, higly visual campaign series inluding TV, OOH, and print.

context

Squarespace partnered with SpecialGuest and 1stAveMachine NY to create a new, integrated campaign series called Build it Beautiful.

collaboration

Together we created a highly visual campaign series, including TV, OOH and print. While the small businesses we chose were real, we brought the visualizations of their websites to a hyperreal and almost otherworldly level.

concept

The result was a series of films and print work that focused on three of the key verticals for the platform based on real Squarespace users, showing that there’s really no excuse for a website that isn’t beautiful.


1stAveMachine director Tim Brown applied his premium aesthetic to the project in a way one might expect more from luxury products than website- building technology.

OUR ROLE

Creative Concept
Design Systems
Production
Multi-channel and Platform Assets
OOH
Video
Print