Build It Beautiful

Squarespace

OUR ROLE

Creative Concept
Design Systems
Production
Multi-channel and Platform Assets
OOH
Video
Print

Creating a new, highly visual campaign series inluding TV, OOH, and print.

context

Squarespace partnered with SpecialGuest and 1stAveMachine NY to create a new, integrated campaign series called Build it Beautiful.

collaboration

Together we created a highly visual campaign series, including TV, OOH and print. While the small businesses we chose were real, we brought the visualizations of their websites to an almost otherworldly level.

concept

The result was a series of films and print work that focused on three of the key verticals for the platform based on real Squarespace users, showing that there’s really no excuse for a website that isn’t beautiful.

1stAveMachine director Tim Brown applied his premium aesthetic to the project in a way one might expect more from luxury products than website-building technology.

OUR ROLE

Creative Concept
Design Systems
Production
Multi-channel and Platform Assets
OOH
Video
Print