Build It Beautiful
Squarespace
Creating a new, higly visual campaign series inluding TV, OOH, and print.
context
Squarespace partnered with SpecialGuest and 1stAveMachine NY to create a new, integrated campaign series called Build it Beautiful.
collaboration
Together we created a highly visual campaign series, including TV, OOH and print. While the small businesses we chose were real, we brought the visualizations of their websites to a hyperreal and almost otherworldly level.
concept
The result was a series of films and print work that focused on three of the key verticals for the platform based on real Squarespace users, showing that there’s really no excuse for a website that isn’t beautiful.
1stAveMachine director Tim Brown applied his premium aesthetic to the project in a way one might expect more from luxury products than website- building technology.
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