Virtual Symposium

SpecialGuest’s longest-running client is TSMC. We’ve been helping them with their live events since 2013. This time, the semiconductor manufacturing company came to us with a very specific problem to solve: TSMC’s yearly symposium event is a critical moment for the company’s clients and partners, but in 2020 the COVID-19 pandemic prevented it from being held in person. TSMC needed our help to re-create the experience virtually.

With creative leadership and direction from media production company 1stAveMachine’s Beau Burrows and creative development from SpecialGuest’s Nolan Hicks, TSMC’s first virtual event was a success and a vision for more online events like it. SpecialGuest accomplished the virtual event with a remote team across three continents, eight time zones, and three languages. It also worked with TSMC’s executive script writers to develop the online virtual video event featuring their CEO.

The online event was designed as a virtual world centered around TSMC’s CEO Dr. C.C. Wei. SpecialGuest created a visual language to explain intricate tech concepts like nanometer technology, 3D integrated circuitry, and the future of computing. Dr. C.C. Wei presented as the visuals surrounded him to illustrate his points.

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This virtual world brought viewers onto the stage, giving them a more intimate connection with the leader of the company as he explained its future.