Why can't we get along?

rag & bone

OUR ROLE

Creative Concept
Prototyping
Production Build
Production
Post Production

A runway show that ditches the runway and isnt really a show.

context

rag & bone is a brand known for pushing the boundaries of classic design so it’s no surprise they unveil each season with an innovative and artful experience.

collaboration

For their Spring/Summer ‘18 collection, rag & bone partnered with SpecialGuest to create “Why Can’t We Get Along,” a short film starring Kate Mara and Ansel Elgort, co-directed by Benjamin Millepied, Aaron Duffy, and Bob Partington.

concept

Taking inspiration from the innovative work of Tony Hill, SpecialGuest developed a concept that invites viewers to experience a new way of seeing not just the clothes, but the world around them. With cinematography by Darius Khondji, the film features five sculptural camera rigs that capture content in unique and unexpected ways. Actors Kate Mara and Ansel Elgort along with dancers from backgrounds as varied as ballet, parkour, and YouTube stardom move through the rigs and interact with them to showcase the different looks. Throughout the film, an original track by Thom Yorke poses the question, “Why Can’t We Get Along?” The rigs are an answer to this question: Different perspectives are disorienting, but if we could see the world from each other’s points of view, maybe we would get along.

OUR ROLE

Creative Concept
Prototyping
Production Build
Production
Post Production