Stop Vitamin Cruelty

Activate Drinks approached us as the newest brand in the vitamin-enhanced water category with one big goal in mind: get you fresh vitamins. However, most people don’t know almost all vitamin drinks (we won’t name names) are selling deteriorated vitamins.

SpecialGuest led both campaign strategy and flawless, nimble execution, as well as created a unique set of branded character designs to bring an unknown brand to the hearts and minds of consumers.

To launch Activate Drinks and combat that gap in awareness, we created their first-ever integrated brand campaign with a world of original vitamin characters fighting for their cause through animated storytelling. The campaign included experiential design, social media (Facebook apps, Instagram uploads), and more traditional media (subway takeover, taxi tops, OOH billboards, bus backs, magazine, wall postings).