Pets Bring People Together + Holiday 2020

We were talking to Chewy about collaborating with their creative team for years, but it never seemed like the right time. The bulk of Chewy’s marketing had been a very successful DRTV approach. However, just as so many brands were rethinking their messaging during the COVID-19 pandemic, Chewy wanted to do something different, with the idea that “pets bring people together." “Traditions” is our second TV campaign with Chewy this year.

Our work with Chewy represents a core philosophy of our team. After we develop a concept, we don’t let it sit still, we help it evolve and do more for our clients. We have two more TV spots with Chewy coming out next year.

Chewy asked us to imagine a brand story that captures the holidays for the new world we live in. Our answer was to show how our pets bring us together, even when we can’t be in the same place, but this time, with a misdirect. In our story, Mom sends holiday letters and gifts to only her favorite family members (the furry ones).