Google for Education
Launching Google Classroom with emotional and personal stories.
context
The Google for Education team partnered with SpecialGuest to help launch Google Classroom.
collaboration
Working with Google for Education was a rewarding partnership, and it brought out the former student in all of us. It felt good to tell these stories and hear how technology is improving education.
concept
We developed core messaging and a new campaign for Google for Education, a powerful learning management tool for teachers and students. We created a multinational brand film showing successes of the product, teacher appreciation memes, photography and test drive concepts for the LMS.
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