A Place For All

There's a misperception Facebook is just a place for killing time. We wanted to elevate real content on the platform, and celebrate Facebook as a place for all the amazing things people are doing, seeing, feeling, making, questioning, supporting, learning and achieving. And in doing so, invite others to see what's possible in their lives, too.

We collaborated with Facebook on a campaign called A Place for All, including a series of several films based on different parts of Facebook: Groups, Events, and Search.

The aesthetic feels exciting, disruptive, visceral, raw and experimental. They are also comprised of wonderful content that makes Facebook feel like Facebook and they ran in people’s newsfeed. In order to create this massive amount of content, we needed an all-star team of co-directors. Close SG family member Baz brought his deep knowledge of internet meme culture while frequent SG collaborator Martin Allais used his mastery of design and animation to bring continuity to the series.