7 Seas Launch + Boots by Sperry

Sperry

OUR ROLE

Campaign Strategy
Creative Concept
Copywriting
Production
Multi-channel and Platform Assets

From a leisurely company into a purposeful company.

context

Our goal was to transform a company known for laid-back summer vacations  into a high-performance brand built for purposeful odysseys with the shoes  designed to take you there.

collaboration

SpecialGuest competed against 11 other companies to create a global  campaign for the launch of Sperry’s new 7 Seas shoe.Due to success, Sperry tapped SpecialGuest again to create another  campaign for boots in Sperry’s Fall ‘17 collection.

concept

We partnered with surfers in Chile and Iceland-based influencers to document their everyday odysseys along unsurfed shores and rugged terrain.

Our work covered strategy, concept development, product naming, retail  environment design, eComm, digital, social media, online film, print and OOH.

Buyers and distributors have perceived the new work as fresh, innovative, and  authentic.

OUR ROLE

Campaign Strategy
Creative Concept
Copywriting
Production
Multi-channel and Platform Assets