7 Seas Launch + Boots by Sperry
Sperry
From a leisurely company into a purposeful company.
context
Our goal was to transform a company known for laid-back summer vacations into a high-performance brand built for purposeful odysseys with the shoes designed to take you there.
collaboration
SpecialGuest competed against 11 other companies to create a global campaign for the launch of Sperry’s new 7 Seas shoe. Due to our successful history with Sperry, we created another campaign for boots in Sperry's Fall '17 collection.
concept
We partnered with surfers in Chile and Iceland-based influencers to document their everyday odysseys along unsurfed shores and rugged terrain.
Our work covered strategy, concept development, product naming, retail environment design, eComm, digital, social media, online film, print and OOH.
Buyers and distributors have perceived the new work as fresh, innovative, and authentic.
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